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Producer Kaushal Joshi brings SidNaaz together again for an ad campaign

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Producer Kaushal Joshi brings SidNaaz together again for an ad campaign

Ever since they did Bigg Boss 13 last year, the chemistry between Sidharth Shukla and Shenaaz Gill has been a favourite with masses. They look like the perfect couple, and producer Kaushal Joshi, who brought them together for the first time after Bigg Boss, in the single Bhula Dunga, vouches for it.

Kaushal Joshi, is an entrepreneur turned producer, who used to earlier handle some of the biggest names in showbiz like Bharti Singh, Hina Khan, Krushna Abhishek, Erica Fernandes and Shenaaz Gill. He is quick to spot good talent and has earned the goodwill in establishing an upcoming artist as a brand. After producing the single Bhula Dunga with SidNaaz, Kaushal brings the duo back again!

Sidharth Shukla and Shenaaz Gill will be seen in an ad campaign together. The ad campaign revolves around their crackling chemistry and funny banter (nokjhok) and will also see them dancing together. Bhula Dunga got around 80 million views and Kaushal is hoping the ad will establish these two as promising new faces in the ad world.

He said, “I have handled so many artists and worked in the industry for many years. The last few years have given me the courage to move ahead and get involved with production – singles and ad campaigns. I plan to also produce shows and films in the future. Sidharth Shukla and Shenaaz Gill are wonderful onscreen and people love to watch them together. So, I felt bringing them back together for this ad campaign will only further enhance the brand and establish them as fresh new faces in the ad world. I am sure that this ad campaign will find a connect with masses.”

He also added, “I feel ideas rule the world. Slowly and steadily, one can be part of many creative things in showbiz. I really enjoy working with actors and with production, I hope to make it even bigger.”

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Television

‘Saturday Saturday’ song fame singer, Indeep Bakshi approached for Bigg Boss 14

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‘Saturday Saturday’ song fame singer, Indeep Bakshi approached for Bigg Boss 14

It has always been amazing to have Punjabi vibes in the Bigg Boss house, right? We know you all are wondering who is going to fill the BB house with crazy Punjabi energy this year? So we have been on an alert mode to end this curiosity of so many of you.

Fortunately, we have got a name for you. Drumrolls!! According to our sources, Punjabi singer Indeep Bakshi who is known for some of his amazing party anthems like, Saturday Saturday and Kala Chashma, might be one of the contestants to get locked up in the house of BB. When asked Indeep said, “Yes, I have been approached for Bigg Boss 14 but I can’t give any update on it”. Though Indeep has given a small comment with not much information, it is enough to create a wave of excitement amongst the Bigg Boss fans as well as Indeep’s.

If Indeep Bakshi would be in the house, contestants will surely, party hard. As the singer’s recently released song, Saiyaan produced by Rao Inderjeet Singh- Director of Gem Tunes, has got all the ingredients to be the next party anthem. With its sick beats, we wonder if we could stop grooving?

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“It is a task to recreate a sad song into a romantic one”, Puneet Dixit on creating Lakeerein 2.0

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“It is a task to recreate a sad song into a romantic one”, Puneet Dixit on creating Lakeerein 2.0

We all remember the magic of the track Lakeerein which got fans on their toes and Puneet Dixit is back to captivate us with Lakeerein 2.0. People still haven’t gotten over Lakeerein and we wonder the kind of buzz Lakeerein 2.0 is going to create?

There is always a big responsibility while recreating a song that has already touched so many hearts. Though Lakeerein and Lakeerein 2.0 are poles apart as per the theme is concerned and we got in touch with Puneet Dixit as we too have loads of question just like everyone as to how he came up with the concept of Lakeerein 2.0 and the process of creating the song,” Lakeerein 2.0 was the idea of the channel, producers, and creatives to which I wasn’t ready because firstly, I didn’t want to spoil my song. Secondly, Lakeerein is a very sad song, the lyrics of the song talk about how the couple can’t be together but Lakeerein 2.0 is a very romantic song and there is nothing common in these two songs as one is sad and the another one is romantic. It is a task to recreate a sad song into a romantic one and I was not in favor of doing this song but somehow channel approached me that they want to take this song only forward with the story of Guddan and her character. After 20 years Kanika’s daughter is coming back and the old feel will be consistent with the song. Then I thought about it and made a new song and added Lakeerein to it so the lyrics changed from “Mere haathon me na teri lakeerein” to “Mere haathon me hai teri lakeerein” , so the composition of the punch line is the same but the song is completely new. Lakeerein 2.0 is a different romantic song and you’ll see how a sad song can be recreated into a romantic one. Lakeerein 2.0 was the idea of the channel but adding the 2.0 was my suggestion”

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National Award winner Arun Shankar  will collaborate with Grammy award winner Ricky Kej for his next single

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National Award winner Arun Shankar  will collaborate with Grammy award winner Ricky Kej for his next single

The single is apparently an effort to convey a beautiful positive message when people are facing difficult times in the current circumstances.

National award winner, filmmaker Arun Shankar, is all set to launch his next single. Arun, who was working on his next hindi feature film had to postpone it, due to the pandemic. So, now he has decided to work on his next single from his album. Arun said “We are living in difficult times and the kind of situation we all are in right now,  has forced me into thinking if we have gone wrong somewhere! And this particular thought became the inspiration for my next single.”

He also added, “Since my film work will not commence due to unavailability of permission to shoot in different places, I planned to work on my next single.”

The national award winning actor has colloborated with Indian composer, environmentalist who won a Grammy award for his album Winds of Samsara(that also topped the US billboard at no1 rank), Ricky Kej.

Arun said “Ricky is an active environmentalist and his music is mostly a depiction of nature. He has dedicated himself to this cause and I felt it would be best to work with him and compose a meaningful yet peppy track that gives out a positive message to the masses.”

Arun will pen the lyrics for the song along with Raqueeb Alam, popular lyricist, who has written songs for musician A.R Rahman for blockbuster films like Slumdog Millionaire, Million Dollar Arm, Sivaji- the Boss. The song is set to release by Diwali by one of the leading music labels in India.

Arun Shankar is a National award winning director. He is known for The Chameleon, Camel Safari, Hidayat- a single and has worked in many TV commercials. Arun is currently also working on his next Bollywood feature film under his banner Arun Shankar Productions LLP.

When we contacted Ricky, he said, “I am very excited to work with Arun Shankar, he is a fantastic musician and shares my passion for creating art on social causes. He wants to give back to the society through his music, and I am glad that I can help him achieve this noble goal through this collaboration.”

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